From Gentle Wit to Venomous Bites Benjamin Franklin’s “Industry” of Marketing Ideas /
This paper repositions Benjamin Franklin not merely as a satirist or statesman, but as a pioneering media strategist who shaped public discourse—for the common good—through calculated textual placement and carefully crafted authenticity proxies. It argues that Franklin’s gentle humor and biting poli...
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| Format: | Book part |
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VERBUM – vydavateľstvo Katolíckej univerzity v Ružomberku
Ruzomberok
2025
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| Series: | Crossing borders between countries, scholars, and genres: Commemorating the late Kathleen E. Dubs
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| mtmt: | 36307755 |
| Online Access: | https://publikacio.ppke.hu/2752 |