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| LEADER |
00000naa a2200000 i 4500 |
| 001 |
publ2752 |
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20250901111013.0 |
| 008 |
250901s2025 hu o 0|| Angol d |
| 020 |
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|a 9788056111710
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| 024 |
7 |
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|a 36307755
|2 mtmt
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| 040 |
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|a PPKE Publikáció Repozitórium
|b hun
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| 041 |
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|a Angol
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| 100 |
1 |
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|a Balogh Beatrix
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| 245 |
1 |
5 |
|a From Gentle Wit to Venomous Bites
|h [elektronikus dokumentum] :
|b Benjamin Franklin’s “Industry” of Marketing Ideas /
|c Balogh Beatrix
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| 260 |
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|a VERBUM – vydavateľstvo Katolíckej univerzity v Ružomberku
|b Ruzomberok
|c 2025
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| 300 |
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|a 17
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| 300 |
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|a 87-103
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| 490 |
0 |
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|a Crossing borders between countries, scholars, and genres: Commemorating the late Kathleen E. Dubs
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| 520 |
3 |
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|a This paper repositions Benjamin Franklin not merely as a satirist or statesman, but as a pioneering media strategist who shaped public discourse—for the common good—through calculated textual placement and carefully crafted authenticity proxies. It argues that Franklin’s gentle humor and biting political commentary were not distinct phases but part of a continuous, adaptive rhetorical strategy. As printer and publisher, he curated news from content to layout, developing a keen sense of audience engagement. His hoaxes—strategically timed, fabricated news delivered through credible proxies—exemplify this mastery. By foregrounding Franklin’s manipulation of format, venue, and rhetorical disguise, the study reframes him as a master of ideological marketing.
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| 650 |
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4 |
|a Irodalomtörténet
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| 856 |
4 |
0 |
|u https://publikacio.ppke.hu/id/eprint/2752/1/BalogneBerces-etal-eds-2025-web-5-87-103.pdf
|z Dokumentum-elérés
|